C.W. Nielsen Mfg. with its 40 years of experience has always produced a superb badge. All our badges come with a solid back.* Our tooling has been designed with the solid back in mind so there is no unnecessary bulkiness. The lettering in either Roman or Block is flawlessly and evenly spaced. It is beautiful in its interpretation. When hard enamels are requested, the glass in the letters is flush with the panel's surface giving the badge added esthetic appeal. Our badges are highly polished yet the background detail is still extremely sharp and clear. The final finishing is matchless in luster and brilliance.

Three generations of Nielsens have been interested and involved in maintaining this superiority of product. Tools and routines in the manufacturing of badges have changed but making a badge of classic quality still requires conscientious and traditional craftsmanship. A fine badge and a genuine concern for the interests of the people using them have always been the principal foundations of our business.

The badges illustrated are badges that use stock tooling to create a custom piece. In ordering a badge you are creating a custom product by the choices that you make.

Remember that your badge is created by us on a custom basis and will take 4 to 6 weeks to manufacture.

C.W. Nielsen Mfg. prides itself in not only creating custom badges from stock tooling but also making the finest totally custom badges.

Nielsen Mfg. makes completely custom badges and center pieces in addition to our regular line of customized badges. We will create the artwork for these custom items from your drawing. Artwork that leads to the manufacture of the finished badges by Nielsen Mfg. is furnished on a no charge basis. Tooling that is made for custom badges and seals is purchased by the customer, it is the customer's property. It is usually kept in the possession of Nielsen Mfg. There is no charge for this custodial service. This policy insures competitive prices and continued quality on future orders.

Nielsen Mfg. maintains files on its previous orders. If you have questions about what was furnished in the last year, we are able to accommodate you. However, a file search will delay your order.

Due to the custom nature of our badges changes and cancellations cannot be made once an order has begun.

The badges pictured in this catalog are typical of the quality that the people at Nielsen Mfg. with their skill and concern make. You can maintain the beautiful appearance of your badge with very little effort.

Your badge is an emblem of your service. It deserves the same consideration and respect that you do. A badge that is well cared for will last a long time.

Your badge has been hand polished and either electro-plated or in the case of Alloy G, Alloy S, Maxi Gold, & Noble Tone coated with a clear coat. Electro-plating is a chemical process by which a thin layer of metal is deposited onto an object. The materials used to color the letters, center pieces and badge backgrounds range from paints to plastics to hard enamels. Although these materials are durable they will be damaged if carelessly handled. Any abrasive, from a red rough polishing cloth to a gritty brass cleaner, will help destroy the finish of your badge. The badge is already beautifully polished. All you want to do is take the surface grease and dirt off your badge. Use a soft cotton cloth and a household degreaser like ammonia water or a window cleaner to clean your badge.